Break the Rules

We were down to our last few dollars and I didn’t know how we were going to make payroll.

Our business model wasn’t working the way we planned, and we were burning cash faster than expected.

Something needed to change. Something big – and something now.

The year was 2008 and TakeLessons was working to find our place. Our best thoughts had been tested – and failed. With our backs against the wall, we did a complete 180 degree shift in our model without really knowing whether it would work. What we did know, however, is that (a) what we were doing wasn’t working and (b) there was no option to give up.

So, we broke the rules. We broke out of our current methodology and tried a radically different model.

And THAT saved our company.


Struggling on finding a breakthrough?

Ever feel trapped – confined – and can’t see a way out?

Sometimes, the right answer is forget everything you know – forget how it’s supposed to be done – and break the rules.

Break the Rules

Leave a Comment

Your email address will not be published. Required fields are marked *